Your problem :
- Bounces
- Increase conversions
- Increase on-line sales
- More page views for increasing advertising revenue
- Build brand or product awareness
Less bounces
By providing content that is relevant to the visitor - interesting enough to stay on the website - you will have less bounces.
By presenting content or a question before exiting the website you can increase the stay (and page views) on your website
Real-time relevant content to your visitor
Turning your static website into a real-time personalized dynamic
website based on individual visitors, their requirements, their interests and
their behaviors.
The content that is presented in the a sophisticated fully customizable popup / dynamic overlay will be
personalized and relevant making your website stickier.
Hence less bounces.
Make your website smart, just like smart salesmen, by using all available information to tailor the message to each individual visitor in real-time increasing his experience and interaction with your dynamic website. Get a 30-day free trial here by signing up (no credit card required).
Present the most appropriate content for your visitor in a popup - customized and timely
The affordable real-time behavioral targeting solution for dynamic websites using sophisticated popup: dynamic overlay at your command
Audience targeting
popupbooster makes it easy to show the most relevant or best
suiting content to each visitor upon your rules.
Visitors are treated individually and differently over time
during their visits creating valuable and personalized experiences related to
your business.
Messaging management
The content on your website will be relevant and adjusted to
your visitor.
Not solely the content of your message is definable and
based upon visit and characteristics parameters of your visitor, but also the
visual appearance, the layout, the design and the moment of showing up can be
defined.
Rules:
Currently the rules are based on:
- Duration of visit
- Number of pages
- Triggered action: exit action
- Number of popup appearances
- New visit or returning visit
- Search terms - keywords used
- Referrer website
- Landing page
- Planned: Visited pages
Easy to implement
This solution is:
- A web services (Saas) thus requiring no set-up costs as there is no enterprise software to be installed
- Based on a fully customizable popup for avoiding long expensive integration.
More on implementation here.
Installing - deployment
It is only required to insert a java script line of code into the website:
- If your website uses a Content Management System, you probably only need to insert this code into the footer in order to be present on all pages. This shouldn't take more than 5 minutes and works in exactly the same way as for example Google Analytics.
- Else on every page you want the dynamic content to be present (preferably on all pages)
More on deployment here.
Setting up:
The customization and the rules are done using simple forms for each of the sets of parameters to be set.
Decrease marketing and website running costs:
Due to the flexibility PopupBooster can even decrease your site maintenance and development costs as the marketing team can manage and make changes to the website without involvement of other departments (IT Department – Webmaster) or third parties. Examples:
- A specific marketing campaign can be deployed within minutes by just adding a popup.
- A message related to operations (change opening hours – banking holiday) or administration can be set-up within minutes without IT dept.
Testing and measuring:
Testing and measuring of the effectiveness of popups can be done by setting up 2 or more popups side by side.
Analytic and statistical data:
- Number of appearances of each popup or overlay
- Number of clicks
- Referencing website
Popupbooster allows you to test your messaging for every specific piece of content as Click Through Rates (CTR) are reported live for each popup or overlay in use.
Popupbooster makes measuring and testing possible for success and revenue.
Statistical analysis - Multivariance A/B testing
Benefits of relevant and timely content
- More conversions for B2C websites
- More page views for Ad-revenue websites
- More awareness for B2B websites
