Use cross-selling in order to boost on-line revenue
Cross-selling is when during a purchase a different product or service is proposed in order to generate more revenue from the customer as acquisition costs are very high.
If the customer is in a buying mood, he likely will pay attention to other products or services proposed.
On your website in order to be successful and not disturb with cross-selling the customer from the initial purchase, cross-selling requires to evaluate the behavior of the potential customer by retrieving data from his visit and Internet origin for proposing a different product or service that might interest the buyer.
The visit behavior analysis on the website, the origin on the Internet or the search terms are used to propose the best suited products or services for cross-selling to the visitor.
The idea is to keep the customer buying as he is in a buying mood.
Technology
Instead of using expensive, complex and hard to implement technologies that require reworking the website significantly, popupbooster allows you to achieve cross-selling propositions by just inserting a java script line into your website (on each page or the footer of the CMS)
- Create one or more popups for cross-selling: each presenting a product and a link to the product for purchase
- Define the conditional triggers for each popup
- Insert a java script line into the web pages of your website or the footer of the CMS
Test for analyzing in order to optimize
When inserted and active, the popups of popupbooster record every click-through allowing to easily testing different offerings in order to analyze and optimize your sales.
