Content demand and consumption
Demand of content can change many more times than you can provide, still you need to provide the best matching content to your website visitors.
People consume content like fast food: they have no relation or no preference about the source and channel used.
They will only retain the content that really matters, made an impression on them or that were useful at the time being.
Content creation and supply
Your chance to supply just-in-time the content required is extremely limited as your website only provides static content.
In the event of having a dynamic overlay, you can present the best suiting content on your website without the hassle of refurbishing your entire website.
The proposition of popupbooster is to allow you providing the best matching content with the ever changing demand of the visitor in order to have the highest chance to attract his attention from your limited supply of content.
Not content on demand, but content when required.