Solving B2C website problems
There are two major problems with websites:
- Gone in one click
- Less page views for Ad revenue websites
- Quitting the funnel in e-Commerce – B2C
- Missing the message - less awareness for B2B websites
- Cart abandonment
- Leaving the card behind
- Not completing the free signup form
poppupbooster addresses and solves these problems with fully manageable and customizable popups that will appear when:
- A visitor uses the back button to exit the website
- A visitor leaves his cart behind
- A visitor moves away from a form to be filled
How you can achieve this:
- Defining specific popup with relevant content for each case
- Indicating on which pages each of these popups need to be active and the additional requirements (rules)
- Indicating after which pages each of these popups need to be active and the additional requirements
- Pages each of these popups need to be active and the additional requirements
Making your website stickier
Additional requirements (rules) :
Currently the rules are based on:
- Duration of visit
- Number of pages
- Triggered action: exit action
- Number of popup appearances
- New visit or returning visit
- Search terms - keywords used
- Referrer website
- Landing page
- Planned: Visited pages
Easy to implement
This solution is:
A web services (Saas) thus requiring no set-up costs as there is no
enterprise software to be installed
Based on a fully customizable popup / dynamic overlays for avoiding long expensive
integration.
More about the implementation here
Installing - deployment
It is only required to insert a java script line of code into the website:
- If your website uses a Content Management System, you probably only need to insert this code into the footer in order to be present on all pages. This shouldn't take more than 5 minutes and works in exactly the same way as for example Google Analytics.
- Else on every page you want the dynamic content to be present (preferably on all pages)
More about deployment here
Setting up:
The customization and the rules are done using simple forms for each of the sets of parameters to be set.
Testing and measuring
Testing and measuring of the effectiveness of popups can be done by setting up 2 or more popups side by side.
Statistical analysis - Multi-variance A/B testing
Benefits:
- Minimizing cart abandonment(B2C)
- Limiting funnel escape (B2B or B2C)
- Increasing message delivery for awareness (B2B)
- More page views for ad revenue websites (Ads)
