Requirements of websites for generating more sales
- Related products guide
- Less abandoned carts
- Targeted promotions
Upselling
Upselling can be achieved by presenting related products or lists with products that people have bought too. popupbooster achieves this by timely presenting relevant content and links in a popup based upon the page and events of the buyer. More click here
Cross selling
Cross selling is when a different product or service is proposed during the selection of products or the check-out. The goal is to increase the sales basket value. More click here
Transactional promotion - Transactional advertising
During the transaction (checkout) a promotion is displayed in order to keep the buyer buying. More click here
Abandoned carts
Decreasing abandoned carts before or during checkout is the biggest problem of any e-commerce website.
PopupBooster achieves this by addressing to the buyer with additional content, information, links, promotion or coupons in order to keep the visitor away from pressing the back button in his browser or leaving the website.
This timely action of your website can significantly decrease the number of abandoned carts and more checkouts instead.
Targeted promotions will increase the spending of the buyer on your e-commerce website. In order to initiate a buying process of a visitor or to keep the buyer purchasing goods or services, promotions, deals and coupons will have their impact if they are proposed in a timely manner and related to the interests or needs of the buyer.
When a visitors searches for a device or appliance on the Internet, popupbooster captures the search terms used. These can be used to trigger a coupon in the popup: "Discount of 10% today for ..." (the searched device or appliance)
This should stimulate the sales as people like to get a discount.
In order to simplify the back-end administration system all the coupon codes are the same.
These solutions using sophisticated popups / dynamic overlays, will increase the buying and spending on your B2C website instantly.
